SOCIAL MEDIA ART
The National Basketball League needed help to drive more excitement and buzz about players, highlights, stats and events happening around the league on their Instagram page. The graphics I worked on with the NBA were intended to do just that. In creating these graphics the goal was to make them visually appealing, exciting, full of energy and be an overall good shareable for fans and followers. The results were a combined hundreds of thousands of likes and shares. My role in this project was to provide graphics for the NBA's Instagram page. I was provided photography from the NBA's photographers which I then had used in creating the graphics through photo-manipulation using other stock photos, matte painting techniques and other visual effects.