PRODUCT CGI & KEY VISUAL
The purpose of the project was twofold, one being to enhance the look of the products through CGI which would allow for greater control with different lighting and environments. Second was to utilize the product in an interesting way in creating a key visual that was to be used on the website as well as for other marketing purposes. The essence of the brand was to be utilized in the key visual which included elements such as being natural, refreshing, flavorful, bold and high-energy. Website design credit: REAKT.
My role in this project consisted of recreating the product in a CGI space and also creating a unique visual for the brand to use as a homepage key visual as well as for other marketing purposes. I was tasked with the overall art direction, 3d modeling, texturing, lighting, rendering and compositing.