DESIGN & VISUALIZATION
I played a few different roles during this project. The first one being coming up with a visual for the iconic buffalo head that was to be used as an element on the packaging. My next role was conceptualizing several variations of potential packaging designs and utilizing the buffalo head as one of the key elements of the design. Finally, I was responsible for visualizing the final packaging design on the product container using CGI which was to be used as a hero element on the website and other marketing materials.
This was a branding project which focused on visual exploration for the product's packaging design. The goal was to come up with a design that complemented the tobacco-free product's bold taste and rich dark color. I explored several types of designs and flavors that the product was going to be manufactured in. In creating the designs for the packaging and visualizing the packaging design in CGI, the results would be used drive sales and increase brand awareness.
PRIMARY FLAVORS RENDERS