Tuned for speed and ready for heart-pounding sprint finishes, ARO5 is an aerodynamic and comfortably lightweight design with BOA’s 360 degree fit system, MIPS Brain Protection, and a moisture wicking brow pad.
We had the tremendous opportunity to work with Stept Studios on a new key visual for Oakley's upcoming helmet – the ARO 5. The theme of the visual focused on breaking records and so our goal was to take the concept of a helmet crashing through a digital race clock and turn it into a realistic visual. We used CG to simulate and render the glass being broken by the helmet and were provided photography of the ARO 5 by Stept for compositing and final retouching.
Agency: Stept Studios
Key Visual
![](https://cdn.myportfolio.com/b9978edd-78c3-43fb-bea6-0dc37b77c805/aa6be207-154a-4072-9ebf-d1f7525acbe4_rw_1920.png?h=7cc4d91d21c0d05c383902a735b01b45)
Details
![](https://cdn.myportfolio.com/b9978edd-78c3-43fb-bea6-0dc37b77c805/3797c8f9-a32c-4ece-b917-45f8e5838b45_rw_1200.jpg?h=0ebba65a57d6c347f68696958a96945b)
![](https://cdn.myportfolio.com/b9978edd-78c3-43fb-bea6-0dc37b77c805/deb099ef-1321-4e30-a248-f41b1f10fd58_rw_1200.jpg?h=747fad79673298db436aca436f45af77)
![](https://cdn.myportfolio.com/b9978edd-78c3-43fb-bea6-0dc37b77c805/07158e44-c68a-4a32-b601-0a689b67b921_rw_1200.jpg?h=45f52970795c153a9075425a2a10ff4a)
![](https://cdn.myportfolio.com/b9978edd-78c3-43fb-bea6-0dc37b77c805/0ffdbf61-7205-4c1a-97c1-222db818f16e_rw_1200.jpg?h=85c4a595279d850373a4b0cf0b6d7f64)
![](https://cdn.myportfolio.com/b9978edd-78c3-43fb-bea6-0dc37b77c805/8b2d08e7-4b09-4ebf-8be2-c5876b5a00f0_rw_1200.jpg?h=f0e7cd1bc9b3f5e28401f474b15df43e)
![](https://cdn.myportfolio.com/b9978edd-78c3-43fb-bea6-0dc37b77c805/88201835-26bf-4f68-9f7c-276747d9a177_rw_1200.jpg?h=d859e4d5179ddef3ff0b8b9b6f86d2f9)
Landing Page
![](https://cdn.myportfolio.com/b9978edd-78c3-43fb-bea6-0dc37b77c805/26f63202-50ac-44f3-9911-8315ef98f227_rw_1920.png?h=e2cef071ee58f22b55483b64eadfe6b0)
Banners
![](https://cdn.myportfolio.com/b9978edd-78c3-43fb-bea6-0dc37b77c805/ccc77dd9-d6f5-4783-9dab-9e156720f74d_rw_1920.png?h=2c4ba1e2f7ed45802a369fad18e5a3ea)
Concept Sketch
![](https://cdn.myportfolio.com/b9978edd-78c3-43fb-bea6-0dc37b77c805/b8e0cc7a-3cf5-4e85-bc69-4a74113c2739_rw_1920.jpg?h=8ae78aeffba39ad37c53fcecc2438f7f)
Clay Render
![](https://cdn.myportfolio.com/b9978edd-78c3-43fb-bea6-0dc37b77c805/46085dd1-b5e1-43e7-9d9f-74eaf115962c_rw_1920.png?h=610c0176bebec9e34ca927fd9e2804e6)