We were approached by Lasso to create a series of CGI rendered performance compression socks for use in their online store. The goal of the project was to visualize the socks in a more engaging form and also in a way that showcased the texture of the fabrics which was a key element in the technology behind the socks. The previously used traditional photography lacked this element so a large part of the project was exploring the different fabric textures that made up the socks and rebuilding them through the use of CGI. We used a lot of photo and physical references of the socks to achieve as realistic of a result as possible. As a result, we created a set of highly detailed white and black socks in crew and knee sizes.
White Crew
![](https://cdn.myportfolio.com/b9978edd-78c3-43fb-bea6-0dc37b77c805/da578f09-3f96-4ae6-9202-703a06903aec_rw_1920.png?h=f5c2d5e2cd4c9f9fc93c1327ac47fcc3)
![](https://cdn.myportfolio.com/b9978edd-78c3-43fb-bea6-0dc37b77c805/c5037716-9cb1-4146-ac8c-f5ad70daa285_rw_1920.png?h=853758602b38c40bbfec233d569ede0e)
![](https://cdn.myportfolio.com/b9978edd-78c3-43fb-bea6-0dc37b77c805/576f8656-c8fc-4164-afd1-903fab209c36_rw_1920.png?h=927681ccad138b41be5ed47bb2db6f48)
White Knee
![](https://cdn.myportfolio.com/b9978edd-78c3-43fb-bea6-0dc37b77c805/0cf9c448-c7b7-4761-adf6-f04e11bc33f6_rw_1920.png?h=0c80def20d17fd1dae73f82fa166590f)
![](https://cdn.myportfolio.com/b9978edd-78c3-43fb-bea6-0dc37b77c805/0719d39b-6d41-4919-bd4d-caaac38d0c44_rw_1920.png?h=9f68520b5dcf83fecef1dca6e2e28104)
![](https://cdn.myportfolio.com/b9978edd-78c3-43fb-bea6-0dc37b77c805/6bf5aa87-16b5-447b-a9f7-20c8471219e7_rw_1920.png?h=462c7fd3a2f01540284e2a52b86131cb)
Black Crew
![](https://cdn.myportfolio.com/b9978edd-78c3-43fb-bea6-0dc37b77c805/be4f7042-fef4-4355-b92b-ffc2bc8e47c4_rw_1920.jpg?h=ad14f5e857b105e2b0beaf2c83133c35)
![](https://cdn.myportfolio.com/b9978edd-78c3-43fb-bea6-0dc37b77c805/0ce24a5c-a00e-4096-b3be-00dabbca4b38_rw_1920.jpg?h=59a4b6334c6eb08cea9f5947ff9d5514)
![](https://cdn.myportfolio.com/b9978edd-78c3-43fb-bea6-0dc37b77c805/879c56e7-70d8-478a-a9fb-0f534cbe54b1_rw_1920.jpg?h=2438103e62fb513711b6ec02494261b1)
Black Knee
![](https://cdn.myportfolio.com/b9978edd-78c3-43fb-bea6-0dc37b77c805/df543d37-dbe2-45f2-abe7-3e82a863fd86_rw_1920.jpg?h=ac04b4533a616ccc9eec23a1478a4938)
![](https://cdn.myportfolio.com/b9978edd-78c3-43fb-bea6-0dc37b77c805/eae7ac70-3eb9-49ad-9463-512f2a8e4a49_rw_1920.jpg?h=0c3741f9c51aef84ab36f8be435cc02a)
![](https://cdn.myportfolio.com/b9978edd-78c3-43fb-bea6-0dc37b77c805/50054b71-7996-4059-89a7-7df132ee6a7e_rw_1920.jpg?h=183ebf8cd2ea3b3db266cfdf1de14044)
Clay Render
![](https://cdn.myportfolio.com/b9978edd-78c3-43fb-bea6-0dc37b77c805/7e632e89-f1cf-4caf-bdf4-2cf2769e70d2_rw_1920.png?h=1520b852a5fe0268252d3c980148fcf1)