We were first approached by Francis Lofts & Bunks in 2020 to create a series of interior renderings that showcase their product line in various configurations, colors and accessories for use in their online website, store and social media. We've continued our partnership in 2023 and have helped FL&B produce a multitude of fully rendered CGI studio and lifestyle imagery for their online presence.
Initially, we were provided rough CAD data of a few of their key products but in order to level-up the quality of the renders, we've since undergone a rigorous process of remodeling all of the products, modeling each component from the ground up. In doing so, we reconfigured the entire library of products to be easily customizable to any new render for specific size, color, fabric and accessory.
We created fully custom, full CGI interior scenes that showcased each product in different lifestyle settings. Each scene was unique and inspired by a specific customer profile and lifestyle. The project involved creating mood boards with reference imagery for each scene, setting up angles and composition for each shot, modeling, texturing and lighting the scene, as well as final color correction and production.
King Platform
Full XL Bunk
Full XL Bunk
Full Platform Farmhouse
Alaskan King Platform
Queen Over King Triple Bunk
King Loft
Twin Over Full Bunk
Wyoming King Platform
Full Over Queen L-Shape Bunk
Clay Renders